Google Adsense is a program run by Google that uses internet search technology to place ads on websites based on the content of the website. The owner of the website receives a varying cost per click (also referred to as CPC) depending on the amount that the advertiser is willing to pay. Different products cost variable amounts to advertise, and some keywords have a higher value than others depending on the industry. Therefore, you can receive different amounts of pay for space on the same page. You can also receive cost per thousand impressions (CPM), or cost per action when someone follows through after clicking the ad and completes a sales on another website for example. However, cost per action is generally more related to affiliate advertising than Google Adsense.
You want to monetize your website with Google Adsense, to increase the bottom line for your web page or business regardless of whether you sell a product or offer information and social interaction. This can be a great way to produce extra income because the ads are relevant to the content on your web pages should your readers should naturally find some interest in them.
A Basic Overview on Monetizing With Google Adsense
Start with quality keyword rich content, (even if you are selling a product, you still want to produce highly insightful quality content that consists of the basic SEO fundamentals). Then apply for an Adsense account, set up size, style and location of the ads, and then keep your content relevant and original to your audience.
Detailed Step By Step Instructions on How To Monetize With Google Adsense:
Most Successful Ad Styles and Units:
Studies show that they most successful ad styles are:
Here are visuals of some of my best performing adsense units, so you can understand where to implement them on your website.
Text Link Units blended to match the color scheme of the website.
Medium Rectangle placed in the middle of the page in between content as a resource.
Wide Skyscraper placed in the sidebar
How to Optimize Adsense Performance from Google.com
Things To Know:
Author Bio: Jeff Shjarback, MBA is a Digital Marketing Strategist, Writer and Blogger that enjoys blogging about internet marketing, small business, lead generation, economics, innovation & emerging technology, future trend analysis and business philosophy. To learn more about Jeff, you can visit his Google Author Profile.
Jeff Shjarback, MBA
Small Business Digital Marketing
It Just Makescents, LLC. 2011