If you are searching for ways to improve your website's search engine rankings, you may want to consider increasing your traffic and audience through the use of guest blogging. This does not mean simply inviting an interesting blogger to write something for your site. You can also create insightful blog posts to place on other websites related to your topic as well.
However, you must assure that whatever your guest writes is relevant to the subject of your blog. This does not mean that if your blog is about cooking you cannot invite a wine blogger to guest blog and post an interesting or complementing article for your website. These two subjects can be related. The key is to understand your audience or target market and give them the information that they want to consume. Your blog will remain relevant and you will be attracting readers that may continue to follow your blog once the guest blogger has introduced them to it.
Inviting a Guest Blogger:
The two main reasons for inviting a guest to blog on your site are as follows: increased content and social networking.
A blog site is more interesting if there is quite a lot of content. There are many sites out there that are interesting at first glance. An interesting blog usually attracts readers who then want to continue reading and begin to search for more material, to gather more insights about a subject or topic. If your website is heavy with material and content, it will cater to this need and make the user want to come back time and again to peruse the new material. If you lack this depth of information, the user might find another similar blog site to continue his or her foray. If you post once a week and get a guest blogger once a month, you are adding an extra 25% in content pieces to your website over each four week period. More content will attract more readers to your website. Just make sure that you are consistently maintaining the quality of the content that you post on your website. A couple careless or very poor quality blog posts could cause you to lose a lot of readers quickly.
Another great aspect of having a guest blogger contribute to your site is the access to their social network to promote your blog. Once their blog post appears on your website they will use Facebook, Twitter, LinkedIn, etc. to promote their post to their fans or audience. This will open your website to a wealth of untapped readers. This will increase your visibility enormously.
You Can Be a Guest Blogger Too!
It is understandable that this may seem like an undesirable proposition at first. Why should someone else benefit from your written words? Most bloggers find it difficult to post to their own blogs with regularity; why would one waste time providing content for someone else? Do not dismiss this idea quickly, however, it has a lot of merit and will give you more exposure in the long run than that which you are giving away.
Firstly, if you are a guest blogger, it may be easier to get guest bloggers to write for you. If you refuse to blog for others, how you could expect them to blog for you? This is just common courtesy, but the reasons run deeper than just good manners.
When acting as a guest blogger, you can use the opportunity to guide the readers back to your site. When you are writing for someone else you can also target keyword phrases and link these back to the correlating pages that are on your website. This will allow the reader to click on these words or anchor text while reading and be redirected back to your web page. This can greatly increase your traffic, which will invariably improve your ranking on Google for those strategically placed keywords. Generally, it is appropriate to place targeted link back to your website and then have a few other high quality links to other content resources that are related to the post.
Another positive from guest blogging is to showcase your knowledge to a new potential fan and reader base. If the reader appreciates what you write, they will likely search for your website or other related articles by you to get their hands on more of your material? This will be more probable if you are a repeat guest blogger. If you guest blog on the same site every month, or every other month, readers will get to know you, your style and your breadth of knowledge. They will remember your name and brand, at which point they will be more apt to search for your personal blog or look for other insights from you across the web.
If you want to increase your visibility, increase your readership, and help your website to rank higher on Google searches, think of utilizing guest blogging strategies. If you want to optimize this strategy, become a frequent guest blogger yourself on other related websites and blogs. The formula is simple, the more people read your material and insights, the more chances there are for people to like what you have to offer and crave more.
A great resource to learn about guest blogging and easily interact with other guest bloggers is MyBlogGuest.com. MyBlogGuest has a forum where you can interact with many other guest bloggers in your specific niche. You can also find many guest post articles and infographics that are related to your website to post for your current viewers or audience. So now that you know the power of guest blogging to increase the traffic to your website, what are you waiting for? It is time to get started guest blogging today!
Author Bio: This article about guest blogging written by Ryan McMillan. He has completed his bachelor degree in marketing and has embarked on a career as an SEO expert.
Jeff Shjarback, MBA
Small Business Digital Marketing
It Just Makescents, LLC. 2011