I've talked about a few ways people can add opt-in boxes into the design of their site because they will end up making more money with a bigger email list.
I'm sure you know your email list is the one tool that will help you turn your website into a profitable business. The only difficult thing is getting people to give you their email address in the first place.
The easiest way to reach your goal is to incorporate more opt-in forms into the design of your website. Luckily for you there are a lot of options out there and we're going to look at some of the best ones today. Use a few of these and you'll build a profitable list in no time.
A scroll-triggered box is great because it doesn't need to be forced into anyone's face. It just appears at the bottom of the screen as soon as people scroll down to a certain point on each page. Because it pops up on the screen it can grab someone's attention, so it works a lot better than a static opt-in box in your sidebar. It can be made as big or small as you want, so there is more than enough room to fill it with any copy you need.
I'm sure you've experienced one too many pop-up boxes in your time and you're probably thinking they are very intrusive. This might be true, but it's the easiest way to increase your email list as much as possible. If you're going to use one on your site you should make sure it looks good because it's less likely to annoy people. Also set it up so it doesn't appear more than once when someone has already closed it.
You've probably been told to design a great homepage that only tries to get someone onto your list. If you're not a designer it can be difficult, but there is an easy way to solve your problem. You just need to start using the Welcome Gate and when someone first arrives at your site they will automatically be redirected to a special optimized landing page. If they don't want to sign up they can still click through to your site.
Where is the one place on your site everyone will always be able to see? They will always see the very top of each page, so you can use a Hello Bar and it will automatically add a clickable bar to that very area of your site. You can change the colors to make sure it fits in with the color scheme of your site and you can also change the copy too. Using analytics you can track your clicks to see what copy comes out number one.
Millions of people have great success using a feature box because they're not too intrusive, but they still stand out because of where they're positioned. You need to put yours under the header on your homepage. You will obviously need the form where people can enter their email address and click submit, but after that you can include anything you want if you think it will help people sign up. You can use quotes, testimonials, photos, or anything else.
Footer Opt-In Box
A lot of people completely forget about the footer of their website. The ones who scroll all the way down to the bottom of your site are more likely to be the visitors who sign up. The opt-in box in your footer will probably be the worst performing one on your site, but you will still get a decent number of email addresses. When you consider each one is worth X amount of money you might be throwing it away if you don't have an opt-in box there.
Author Bio: Today's feature writer, Michael Todd, is a software professional working for PenTech Consulting, a team of professional website builders in Connecticut. His hobbies include gardening and home brewing.