Until you know where all of your conversions come from, you can never have too much when it comes to analytics. In this context, analytics refers to the many methods you can use to trace where visitors to your site are coming from and what led them to it. Often time it can be a search item or a backlink.
Improve Your Copy
With the countless ways you can make your company and its website look better, it’s often easy forgetting about the basics. You do so at your own peril, though. The copy on your website, for example, can become an unintentional deterrent to those otherwise interested in your product.
Landing page copy is a great example of this. It’s arguably some of the most important copy on your entire site but people often seem content never changing it. First impression is everything when it comes to ecommerce businesses. On average, visitors who come to your website take about 10-15 seconds to determine whether they want to continue with your services, or simply leave your page. Visit a competitor’s website. Could your copy use some enhancements?
Enhance Its Design
Website design is constantly evolving and yours need to be a part of that. Is it mobile friendly? Are you utilizing responsive web design? These are all things contemporary websites need to boast.
Run through your website or have someone completely new to it give it a try. Is the navigation easy? Does it make sense where everything’s located?
Important to every company’s success these days, especially when it comes to driving traffic, is social media. A company not taking advantage of at least two or three platforms is due to leave a lot of exposure on the table.
Don’t become content with your company’s current conversion rate. Make sure you schedule regular analysis of your website’s conversion rate. Then, be sure to look for ways to improve it. You’ll be surprised how big an impact some small options would have.
Author Bio: Issa Asad is an expert in telecom technology and conversion optimization.